IMAGINE YOUR BRAND AS AN ICE CREAM CART
…stocked with ice cream treats that will be distributed to a predetermined target market that best relates to your desired demographic.
Reach your target audience, wherever they are, in the areas that will create the most impact for your brand.
MOBILE SAMPLING PROGRAMS
Carts are not limited to frozen handouts. Any type of product can be easily dispersed to the masses using our mobile push carts. Each cart can hold up to 9 cubic feet of product.
Execute a high quality sampling program.
Cowbell Carts, as seen from an ad agency perspective, would be considered as a ‘mobile billboards.’ This type of ‘micro-marketing campaign’ (focused on a small group of highly-targeted consumers) offers the flexibility to be seen in a variety of specific locations, where your target audience is gathered.
- Mobile billboards are twice as effective in driving sales vs. static billboards
- 94% of respondents recalled mobile billboards with an amazing 80% recall of specific ads.
- Mobile Billboards resulted in an increase of sales of 107% versus a 54% increase for static billboards.
– SOURCE: Product Acceptance and Research, Inc.
How it is measured?
Advertisers count the number of items sold or given away to measure impressions. Attendance figures can also be used for ice cream carts positioned outside of special events.
What product categories do well?
Frequent ad categories include telecommunications, personal care products, entertainment, consumer packaged goods and retail.
- Among those who have consumed ice cream in the past 30 days, 51 percent are female and 49 percent male, according to Scarborough Research, which surveyed people age 18 and older.
- Twenty percent of respondents are age 18-29, 29 percent 30-44, 34 percent 45-64 and 17 percent 65-plus.
- Fourteen percent report an annual household income below $25,000, with 21 percent between $25,000 and $39,999, 11 percent between $40,000 and $49,999, 18 percent between $50,000 and $74,999, 15 percent between $75,000 and $99,999, 12 percent between $100,000 and $149,000, and 9 percent at $150,000 or higher.